Tichel is the Yiddish word for the veil or scarf that many Jewish women wear after getting married. For Orthodox Jews, covering the head is imperative to dress according to the laws of tzniut, that is, with modesty.
The tichels They are also the protagonists of “Crown Collection”, the new fashion collection by Elke Reva Sudin. Sudin is the visual artist who founded Drawing Booth, a digital art company that has worked with Disney and L'Oréal, among others. Her new artistic project consists of a series of luxurious veils with unique designs that represent her own relationship with Judaism.
The artist had already made an artistic interpretation of Judaism, especially the Orthodox communities, in her series "Hipsters and Hassids", composed of 22 oil paintings that represent the parallel lives of the communities of Williamsburg and Brooklyn; and “We Are Patriarchs,” a series of 12 paintings that reinterprets biblical figures as if they were contemporary Jewish characters living in Brooklyn.
Now, his intention is, in his own words, more practical: “I wanted to design something that I would want to wear. Scarves are like a blank slate for me, but it was also very important to maintain the balance between functionality and fashion.”